Proposals for significant reinvestment in what is widely regarded as the jewel in the Loch Lomond tourism crown, have been unveiled by landowner, Luss Estates Company.
Numerous suggestions are made in a new master plan, from improving the shopping areas, to pedestrianising the historic core of the village, creating a village green, enhanced and extended car parking, and improved road access and signposting.
Luss Estates say potential sites have been identified in and around the Argyll and Bute village for up to 78 new family homes.
Simon Miller, chief executive of Luss Estates, said: "We must continue to work to ensure that the framework becomes the stimulus for investment that is necessary if Luss is to survive."
Gordon Watson, director of operations with the Loch Lomond & The Trossachs National Park, added: "This represents a fantastic opportunity to rethink how Luss works as both a community and a visitor destination."