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Why glossy cookbooks are left unread after Christmas

Almost half of the glossy new cookbooks bought as Christmas presents will go unread, according to a survey that shows home cooks are being put off by expensive ingredients and complicated recipes.

Researchers discovered the typical British adult owns 10 cookbooks, but on average four of them will never have been used.

They also discovered cooks are going online more and more to find the right recipes, rather than wade through their cookbooks.

Contextual targeting label: 
Food and drink

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