Shirley Masson, 80, died on Sunday following an incident on the A96 which runs near to her home at Gateside Farm.
The notorious stretch of road which links Elgin and Forres has a dreadful accident record.
But yesterday, it emerged Shirley's daughter Valerie, 14, was killed in a car crash there 29 years ago.
Mrs Masson's grieving son Scott said: "It is tragic beyond belief that this has happened and we are all absolutely devastated.
"It is made all the more poignant that her daughter died there, too.
"She was a very family orientated person and was very caring; she always wanted to do something for everybody. She was very much a home bird and was loved by all her family, friends and neighbours.
"Mum enjoyed gardening and she had a very active mind," he added. "She was a long-time volunteer with the Citizen's Advice Bureau, she had received her Gold Blood Donor card and was an active volunteer for the service.
"She was a wonderful mother and grandmother who was very much loved by us all. She will be greatly missed by family, friends and neighbours. Messages of sympathy and support have been overwhelming."
Shirley was killed when struck by a black Vauxhall Vectra at around 5.45pm on Sunday. The driver of the car was not injured.
The A96 between Elgin and Forres has been the scene of a number of fatal road accidents.
In 1994, five people, including three children, were killed in a collision outside Gateside Farm.
A family of four perished in the incident, along with a 14-year-old who had been travelling with them.
Their vehicle crashed into an articulated lorry, which then landed in the farmland owned by the Massons.
In September last year, six young men were injured in a high-speed collision on the same stretch of road.