THE huge popularity of the UCI Track Cycling World Cup in Glasgow later this year has prompted a major push for the sport in the city.
Cycling's governing body in the UK will launch a series of initiatives around the Track World Cup in November.
The On Track to Glasgow campaign will see one-quarter of the seats on the Friday of the sell-out event held back for local schoolchildren to attend, with each school receiving a personal invitation from Sir Chris Hoy.
Track riders will also visit select schools across the city to engage schoolchildren in the sport, while "pop up track bikes" will appear over the coming months around Glasgow city centre, giving people the chance to try out track cycling.
Six-time Olympic Gold medallist, Sir Chris said: "A Track World Cup sell out in Glasgow is fantastic for the sport and its legacy.
"Following the GB team's outstanding success at London 2012, and building on this legacy to Glasgow and through other British Cycling events taking place in the UK, I hope we can continue to inspire the next generation of track cyclists.
"Although I won't be competing at the event in November, I'm looking forward to supporting the Glasgow schools legacy programme and I'll be in the velodrome to cheer on the GB team."
Jonny Clay, cycle sport and membership director of British Cycling, said: "With the profile of British Cycling at an all-time high after the Olympics in London, we're delighted that interest has remained high in the sport and the Track World Cup is a sell-out event.
"We are now focusing on engaging people in Glasgow in Track Cycling and preparing to deliver a fantastic event for those attending or watching it on the BBC.
"It's an exciting time for British Cycling and we're confident we can continue this interest in cycling and we're looking forward to developing further legacy programmes around these events to engage more people in the sport."
The event, which takes place from November 16 to 18 at the new, state-of-the-art Sir Chris Hoy Velodrome and will be broadcast on television, will host the second of a three round Track Cycling World Cup series.
The world's leading track cyclists will compete in the first major track cycling event in the UK since the Olympics.
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