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World Cup win for bookmaker

BOOKMAKER William Hill enjoyed a World Cup boost with betting 80 per cent up on the last tournament in 2010 on a like-for-like basis.

Punters laid 20.2 million wagers worth £227 million on the football tournament.

Online betting on the World Cup tripled compared with the 2010 event, with 60 per cent of all wagers made via user's mobile devices.

The most bet-on match was the final, with £10 million staked.

The event helped Hills lift revenues by seven per cent for the 26 weeks ended July 1.

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