Lord Sugar has been hired as the Government's Enterprise Tsar under a drive to encourage young people to start their own business.
The Apprentice boss will undertake a series of roadshows in England to talk to school-leavers and businesses.
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Lord Sugar quit Labour last year, denouncing the party's perceived shift to the left in the run-up to the last general election.
He said: "I'm delighted to be taking on this challenge. I built successful businesses with the support of hundreds of talented young people who learned their skills on the job - exactly the kinds of skills you learn in an apprenticeship. But not enough of our young people know about apprenticeships and what they offer, and too few feel empowered to set up their own business.
"I'll be travelling the length and breadth of this country to tell young people why apprenticeships are a great way for them to build their skills - and talking about the opportunities for starting their own business, hopefully instilling some entrepreneurial spirit."
Skills Minister Nick Boles said: "We want every young person in Britain to get on and build a great life for themselves, whether it's by starting an apprenticeship or setting up their own business.
Read more: Rosemary Goring: Sir Alan does not sugar the pill
"Lord Sugar has huge credibility among young people and I am delighted that he has agreed to help the Government bang the drum for apprenticeships and enterprise."
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