It’s one of football’s greatest rivalries and now anAdvertising watchdog has ruled that Scotland fans’ desire to see England lose during matches is not racist.

The Advertising Standards Agency said that Scotland fans’ wanting their English rivals to lose during matches is merely a celebration of Scottish culture.

It made the ruling after more than 220 people complained about a Paddy Power television advert for the Uefa Euro 2016 which featured a group of Scottish people singing about not qualifying for the tournament but not minding because they could still bet on England to lose.

Viewers said that the advert was racist, with some claiming it encouraged anti-English views.

However, the ASA told the Telegraph: “We ruled the stereotypical features used to describe and depict the Scottish people used in the ad would largely be understood to be a celebration of Scottish culture rather than malicious mocking.”

MoneySuperMarket came top of a list of the most complained adverts for the second year running, with their ad featuring businessmen twerking in high heels and shorts receiving over 2,000 complaints.

Two of the firm’s other adverts featuring Gary the dancing bodyguard, builder Colin and businessman Dave were also in the top ten.

Other firms in the top ten include Match.com, Smart Energy and Gourmet Burger Kitchen.

The ASA found that none of the 10 ads "crossed the line" between bad taste and offence.

ASA chief executive Guy Parker said: "The ads that attract the highest number of complaints are often not the ones that need banning. Our action leads to thousands of ads being amended or withdrawn each year, mostly for being misleading, but there wasn't one misleading ad in the top 10.

"In the list there are a number of ads, which while advertising their product or service, have also sought to present a positive statement about diversity but were in fact seen by some as doing the opposite.

"In all those cases, we thought people generally would see the ads in a positive light and that the boundary between bad taste and serious or widespread offence had been navigated well enough, often through using sensible scheduling restrictions."