Green Cross Code Man who featured in child road safety campaigns in the 1970s is back.
And this time the character, played once again by Star Wars actor Dave Prowse, is appearing in safety videos aimed at adults.
Now 79, Prowse is seen admonishing adults for a lack of awareness of road safety due to concentrating on modern technology rather than keeping an eye out for traffic.
Launched on YouTube by insurance company More Than, one video shows a man having a near miss with a car while attempting to cross the road while listening to his headphones.
Prowse said: "Stop, look and listen: they've been the three basic pillars of road safety for decades, but they're being ignored en masse every single day.
"When the original Green Cross Code Man public information films ran, road accident rates reduced significantly. But that was in the days before pedestrians wandered around glued to their smartphones, now it appears adults are completely out of practice with road safety."
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