• Text size      
  • Send this article to a friend
  • Print this article

Anger at 'Hitler' code on detergent

Detergent firm Procter & Gamble stirred anger in Germany after accidentally putting a neo-Nazi code on promotional packs of Ariel washing powder.

Shoppers were outraged by packs showing a large number 88 on a white football jersey.

Nazi slogans are banned in Germany, but neo-Nazis use 88 to represent Heil Hitler because H is the eighth letter of the alphabet. Number 18 is used to stand for AH or Adolf Hitler. P&G acknowledged the number was "unintentionally ambiguous". The firm stopped shipping the offending powder and a liquid detergent promoted as Ariel 18.

Contextual targeting label: 
Football

Commenting & Moderation

We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis.
If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.

232574