Shoppers were outraged by packs showing a large number 88 on a white football jersey.
Nazi slogans are banned in Germany, but neo-Nazis use 88 to represent Heil Hitler because H is the eighth letter of the alphabet. Number 18 is used to stand for AH or Adolf Hitler. P&G acknowledged the number was "unintentionally ambiguous". The firm stopped shipping the offending powder and a liquid detergent promoted as Ariel 18.