As Scotland's national bard, he has long been regarded as a cultural icon. Yesterday Robert Burns was hailed as the catalyst for a new multi-million pound tourism campaign to entice hordes of wealthy overseas visitors to Scotland.
First Minister Alex Salmond launches his multi-million pound tourism campaign, writes Julia Horton
As Scotland's national bard, he has long been regarded as a cultural icon. Yesterday Robert Burns was hailed as the catalyst for a new multi-million pound tourism campaign to entice hordes of wealthy overseas visitors to Scotland.