A TRAINING manual leaked to the Sunday Herald reveals how the SNP plans to use American marketing techniques to sell Scottish independence to sceptical voters.
A TRAINING manual leaked to the Sunday Herald reveals how the SNP plans to use American marketing techniques to sell Scottish independence to sceptical voters.
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Its "independence ambassador" scheme, which was tested on 50 volunteers in Glasgow last month, is now a central plank of the campaign for a Yes vote in 2014.
Used to sell cars, clothing and cola in the US, the idea behind such ambassador schemes is simple: consumers put the greatest trust in comments from ordinary people they know, either face-to-face or online.
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