Just twelve hours before he had told Jeremy Paxman: "Hell, yes".

And yesterday (fri) Ed Miliband attempted to give that message to the Labour faithful as he launched his party's General Election campaign.

The venue chosen was certainly not for the faint-hearted.

Not just in the London's Olympic Park, with all the imagery of victory that conveys, but high up inside the Anish Kapoor huge red 'Orbit' sculpture (the one that looks a bit like a rollercoaster).

The TV showdown between Mr Miliband, David Cameron and Jeremy Paxman overnight had put some pep in his step.

He confidently declared of the Tories: "They're the pessimists in this campaign; we are the optimists".

Behind him aides had stuck a sticker to the window, Labour red it read the parties slogan for this election: "A Better Plan. A Better Future".

The imagery was clear.

In the Park he pleaded that the Olympic sprint would run through his campaign, pointedly mentioning that all four parts of the UK had done well at the Games.

And behind him were also the spires of Canary Wharf.

The message was clear, the bankers, still blamed by many for the financial crisis, are going to have to pay,

And, as Scottish Labour leader Jim Murphy pledged in a speech in an different part of London earlier this week, some of that money would be coming to Scotland.

All that was missing was an actual Olympic starting gun.

No matter Mr Miliband proudly lead his team to the election battle bus - also carrying the slogan "A Better Plan. A Better Future".

But whether or not the Labour leader can lead his team across the finish line to gold medal victory remains to be seen.