The Tories' core theme is a difficult one to calibrate: that, yes, things are slowly improving, but, don't get carried away, there is still much to do. Or as Chancellor George Osborne put it: the battle to turn Britain round is "not even close to being over".
This is an essential message to get across because if the Coalition Government were to give the impression everything was done and dusted, then the nature of the next election campaign would be changed fundamentally as Labour could say that, now the recovery is entrenched, they can be trusted to steer Britain along a fairer, more progressive path.
What the Prime Minister and his colleagues are adamant to keep fixed in the electorate's mind is that the two Eds - Miliband and Balls - were the guys who crashed the car and now is no time to hand them back the keys.
With the themes of hard work, aspiration, opportunity and the right values, the conference was trailed with the tax break for married couples to please the Tory traditionalists.
Other Conservative buttons were pushed with the fast-forwarding of the Help to Buy scheme to help aspirant young people get their foot on the property ladder and with the announcement of the Help to Work scheme, introducing the notion that the days of the something for nothing benefits culture were over.
Having had Labour's "phoney freeze" in energy prices, the Chancellor announced there would be a petrol freeze up to the next election; the PM insisted the money would be found.
While London mayor Boris Johnson received his usual hero's welcome, confirming - by his refusal to answer the question - that he will be seeking a return to Westminster, the villain of the piece was Ukip's Nigel Farage, who floated the idea of local deals with eurosceptic Tories but which was quickly stamped on by Conservative HQ.
Not unsurprisingly, there were a good deal of Vince Cable jokes scattered through speeches - "We need to end the red tape and the yellow cable" - as there was a true sense of weariness among the Tories for having to share power with those pesky LibDems.
Scottish independence and the need to keep Scotland in the Union was also a major conference theme, with Mr Cameron insisting there was "an unanswerable case" for Scots to vote No.
Interestingly, he left the impression that the UK Government believes it has won the argument of the head and now needs to win the argument of the heart, so the appeal was: the English want the Scots to stay in the Union family.
Looking ahead, Mr Osborne signalled another Tory Government would seek not only to eliminate the deficit but also create a surplus before 2020. There were clear intentions aired that a future majority Conservative Government would want to cut taxes, allowing people to "share the rewards".
While Mr Cameron insisted this did not necessarily mean more spending cuts - growth could fill the void - the likelihood is austerity in some form will continue to the end of the decade.
While Tory HQ wanted the "land of opportunity" line in the PM's speech to be the one left in people's minds, the reference to everyone under 25 "earning or learning" raised the prospect of thousands losing benefits.
Labour and the trade unions pounced, saying young people would be plunged into poverty. Details of the policy, we were told, would follow later.
The race for Downing Street has begun.