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Pyramid selling ... how the credit crunch has changed our summer holidays

Sterling�s weakness against the euro and the rising cost of living have directed Britons to cheap but exotic travel destinations By James Hamilton

If the credit crunch has proved anything, it is Britons are pragmatists. As the economy has slowed we have swapped Waitrose for Lidl, the Hilton for the Travelodge and BMWs for bikes. Decadence has been exchanged for prudence.