Managers at Glasgow-based Resolution Asset Management have trodden a well-worn path back to the classical era when seeking a new name for the business following its merger with new owner Pearl's Axial Investment Management.

Managers at Glasgow-based Resolution Asset Management have trodden a well-worn path back to the classical era when seeking a new name for the business following its merger with new owner Pearl's Axial Investment Management.

The firm is to be renamed Ignis Asset Management in November, after the Latin word for fire. The change is required after Clive Cowdery, founder of the Resolution group, retained rights to the brand when he sold his business last year.

Despite the recruitment of an advertising agency, it was a member of the company's own marketing department who came up with the term. Chief executive Gavin Stewart said: "We wanted something a bit different, that people would remember."

He added: "Many names sound a bit strange to start with until you get used to them."

Axial, a skeletal rather than historical term, will, at least initially, retain its own brand for its activities in the alternative investment space.

Ignis Asset Management is not the first company to look to the classical period for inspiration.

Jim Fisher at fellow Glasgow fund manager Saracen picked the name, referring to Arabs, used in Greek and Roman literature and popularised during the medieval crusades, while over in Edinburgh Artemis Investment Management is named after the daughter of Greek top god Zeus.

South of the border, Neptune Asset Manage-ment pays homage to the Roman god of the sea, while sun god Apollo Investment Management operates out of the Channel Islands.