Scots watch more television than anyone else in the UK, a new report has found.
Scots watch more television than anyone else in the UK, a new report has found.
Broadcast industry regulator Ofcom today releases its third Communications Market Report, a 93-page study into the use of television, radio, the internet and mobile phones in Scotland.
The report says viewers in Scotland are the most enthusiastic in the UK, watching on average four hours per person per day, higher than the average of 3.6 hours per day.
Scottish people are also the most likely to have a pay television service installed in their household, such as Setanta or Sky packages, with 56% of individuals having pay TV.
This is a higher proportion than anywhere else in the UK.
Also in the study are what Vicki Nash, the director of Ofcom in Scotland, described as "stark" figures showing the disparity in broadband internet use in Glasgow compared with elsewhere.
Broadband, the fastest way to access the internet, is being used by only 32% of households in the city. The overall Scottish figure is 53%. Glasgow's figures are the lowest uptake percentage of the 21 urban areas surveyed.
Ms Nash said Ofcom would be looking to talk to Glasgow City Council and the Scottish Government about the low broadband uptake.
She said such low numbers would have implications for public service broadcasting, as television companies in Britain annually spend £150m putting public service broadcasting-linked material online.
Ms Nash said: "I think these figures throw up some interesting discussions, for Glasgow City Council and for the Scottish Government.
"People are clearly not seeing the benefits of taking up broadband. Is it a cost issue? Or are they interested in other things? Because it is clearly not being accessed."
One contributing factor to the lack of use of broadband in Glasgow's households is computer ownership. Only 44% of households own personal computers or laptops, far below the Scottish average of 64% and the lowest in all the urban areas of the UK.
Overall, broadband has been taken up by 11% more Scottish people in the past year and is now used in 53% of homes.
The report has found that broadband is used more in rural areas than in urban areas, with 59% in the country using the service compared with 57% in cities and towns.












