BBC Scotland is just the latest to feel the hot wrath of some angry Rangers fans railing at its editorial stance.
In fact, those Rangers fans have scored a notable victory in having a complaint to the Editorial Standards Committee about BBC Scotland upheld.
At least two supporters objected to the BBC in Glasgow occasionally referring to Rangers in terms of "old club" and "new club", and their complaint was upheld.
When he also works slavishly on all aspects of a club due to staffing limitations - training, recruiting, video-editing, youth development etc - wouldn't that admiration for him grow even greater?
Kenny Shiels, sacked by Kilmarnock, is by no means perfect. But he has been a pretty good manager at Rugby Park, whose dismissal is hard to fathom.
More than a few prominent figures in Scottish football, on the back of a season of SPL upheaval, have cast their eyes again towards places like Moscow, Kiev, Prague, Bratislava and - not least - the headquarters of Uefa by the shore of Lac Leman at Nyon.
League change might have proved acrimonious in Scotland, but not so, if we are to believe some of the big power-players of football, elsewhere across Europe. Our big clubs might all want to keep an eye on this shifting scene.
Has the fuss been justified?
For unfortunate historic reasons to do with Rangers FC, yes. In terms of the Rangers of today, seeking to be modern and "cleansed", no.
Quite a number of Rangers supporters, seeing their club yet again being depicted as some sort of 19th century caricature, have been dismayed by the media coverage of Daly's arrival. And their frustration is perfectly justified.
Charles Green, a buffoonish Rangers CEO, is gone. So is Imran Ahmad, until recently Green's right-hand man and an Ibrox commercial operative, whose various charm offensives came to disguise what many viewed as an unpleasant character.
Malcolm Murray, the Rangers chairman, is "fighting for his political life at Ibrox", as one Rangers source put it yesterday, and will also soon be out the door.
Yet with these three figures going - or gone - there is no peace at Ibrox.