Product placement is an occupational hazard of writing a betting column.

I realise that; as I tap into my Apple Macintosh computer while munching on a packet of Golden Wonder cheese and onion and quaffing on a fine Chilean sauvignon blanc. I write these words not to pre-empt the delivery of a new laptop gratis nor do I do with the intention of securing a butter-mountain sized supply of lightly fried snacks (which just happen to be available from most supermarkets and newsagents).

No, I muse on marketing matters for an entirely different reason. The Tenner Bet once had a rather heated discussion with an advertising executive who singularly failed to understand the reason why we plugged prices for various nationwide bookmakers. I stopped short of pointing out that her advertising team hadn't sold this column to a suitable company and instead elaborated on the process of gambling.

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