A lower league football club hopes to boost supporter numbers for a match today by asking fans to pay what they see fit for tickets.
Entry to the Albion Rovers v Montrose game in Coatbridge can be gained for a minimum of £1 and management say the scheme will ease the burden on fans who may have spent a lot of money over Christmas.
The Scottish League Two club are following the example of English teams Brentford and Mansfield Town who boosted attendances through a 'pay what you can' scheme.
Loading article content
A crowd of 538 attended Rovers' last home match against Queen's Park on December 28, but average crowds this season are closer to 400 with adult tickets costing £10.
Although people will be able to watch for £1, the club hope people will pay what they believe the football is worth.
Chairman John Devlin said: "January is always a time where household budgets are stretched and the club recognises that some supporters may struggle to find spare cash to attend games at this time.
"'Pay What You Can' provides fans with the opportunity to simply pay what they can afford with a minimum £1 entry.
"We hope that with this pricing initiative supporters who would maybe struggle to afford to attend the game will now be able to do so.
"And, those who are in a position to pay a bit more to bolster the club finances will choose to do so.
"Hopefully we may be able to see some new faces inside Cliftonhill and maybe welcome back some more familiar faces too."
Chief executive Frank Meade said he was looking forward to seeing how many fans turn out.
"People have had a difficult period over Christmas, so this gives them a chance to come to a game and not be under pressure to find a lot of money for it.
"I don't think there is a huge risk for us in terms of income. It will be interesting to see whether allowing people to pay what they want significantly influences the size of the crowd.
"If someone wants to pay £1, that is absolutely fine. There will be no questions asked. We recognise that there are people with different financial backgrounds.
"But we're not interested in that. What we are interested in is people come along, enter into the spirit of the occasion and they enjoy their day with us. Maybe this will encourage them to come back."