Green: Rangers must be prepared to cope with 'seven years of famine'
Charles Green, the Rangers chief executive, has reiterated that while the financial situation at the Ibrox club is more stable, plans still need to be put in place to cope with the prospect of suffering "seven years of famine".
Charles Green, the Rangers chief executive, has reiterated that while the financial situation at the Ibrox club is more stable, plans still need to be put in place to cope with the prospect of suffering \"seven years of famine\".
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That reference was intended to express the need for the club to continue to pursue new revenue streams – notably Green's controversial plan to sell the naming rights for Ibrox.
The chief executive has grown to become a popular figure among the majority of the Rangers support but his proposal to allow a sponsor to rename the club's home has still proved jarring. He accepts that the issue will always be "an emotive subject" but it has been a hard sell for fans who are regularly told that 48,000 fans go to home games and that the club's flotation on the London Stock Exchange's junior Alternative Investment Market in December raised £22.2m through large institutions as well as smaller investors, including fans.
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