GRAHAM WALLACE, the chief executive of Rangers, last night claimed that securing a shirt sponsorship deal with an online casino company represents tangible proof that the Ibrox board have a cohesive plan for the long-term future.
Wallace appeared on Rangers' in-house internet TV channel to discuss details of a three-year arrangement with 32Red.com and, while failing to address issues such as Dave King's plea to supporters to place season ticket money into a trust rather than forward it to the club, stated his firm belief this confirms the club is moving in the right direction.
Ally McCoist has revealed that he has been unable to make progress with summer signing plans as he is unaware of the spending budget and the fact remains that there is no scouting system in place, but Wallace has assured concerned supporters that those within the powerbase have a strategy in place to meet the challenges of next season's Championship and beyond.
"This is a good, long-term deal for Rangers," said Wallace, who will reveal the details of his four-month business review on April 25. "I think it shows that, off the field, we are making substantial progress,"
"Work commenced several months ago as part of looking at every area of our club operations - not just looking at where we are spending the money, but where we are generating it. We are delighted to have secured 32Red as an official club partner.
"I think it gives us a real platform of stability. It allows us to leverage the strength of their brand in partnership with the strong Rangers brand that we are looking to re-energise and reinvigorate nationally and internationally.
"Rangers is a fantastic worldwide brand and we are looking very hard at how we can reposition it on the international stage. That goes hand-in-hand with the club's progression up the leagues. We are now planning for the Championship with one eye very firmly on the seasons beyond that.
"Attracting blue-chip brands to be partners with the football club allows us to grow our commercial revenue, which, in turn, allows us to reinvest right across the business. We are very pleased, indeed, with a first tangible step in our new commercial strategy."
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article