The internet is a funny old thing isn’t it? The most sophisticated, technologically advanced means of communication known to man and what do folk use it for? That’s right, uploading videos of a kitten gently breaking wind in its sleep while social media reacts with a collective ‘awwwww’ and instantly decides that this is ‘the cutest thing you will EVER see in your ENTIRE LIFE.'

Yes, nothing ramps up the hyperbole quite like the world wide web. This correspondent recently read an online review of one of those ubiquitous gourmet burger joints and was greeted by the phrase, ‘it’s not just a burger, it’s an experience’. Having subsequently tried one of these implausibly vast clumps of mashed up cow in a bun, I can honestly say that the experience was one of complete public humiliation as I gulped and heaved like a python trying to force a deer down its thrapple while the mess generated by the various slooterings, sookings, slurpings and splatterings resembled a zombie’s semmit after a flesh-eating frenzy

When it comes to meaty affairs in the world of golf, meanwhile, there’s never much level-headed middle ground. Jordan Spieth hasn’t won for a few weeks so the internet has been awash with crisis-laden ‘what’s wrong with Jordan?’ pieces in this unrealistically demanding age when it seems you have to be the best every single week of the year. Not so long ago, the same keyboard-clatterers were asking the same thing about Jason Day after a relatively slow start to 2016. Two wins on the bounce, the latest in the WGC Dell Matchplay Championship on Sunday, have answered those daft, unnecessary questions. Indeed, Day has now won six times in his last 13 events.

As the Australian heads into the Masters as the world No 1 – the first major of the year is probably already being billed as the ‘the most eagerly anticipated Masters EVER’ – Day is in a quite rousing run of form. A popular, honest, hard-working and thoroughly deserving champion, there remains that one niggling trait in his game; the time he takes to play.

The wry observation that he should be re-christened Jason all-Day has been kicking about the golfing circles for a few seasons and he is certainly doing himself no favours with the kind of laborious pre-shot routines that are as drawn out as a Rick Wakefield keyboard solo during his prog rock pomp. There are times when Day tees his ball up, stands a few feet behind it for something resembling an eternity and then approaches that wee, dimpled sphere with the same creeping sense of caution you’d adopt when tip-toeing towards a sleeping lion.

Day is a superb player and an engaging character but there are times when his general plooterings leave you rolling your eyes so far back into your head they end up peering into your own brain when they should be fixed on his prowess, his power and his magnificent short game. And that is a huge shame, both for Day and the game as a whole. Matchplay competition remains the most intriguing and absorbing format of golf and the man-to-man, cut-and-thrust, with all its fluctuating fortunes and tales of the unexpected, gives it an allure that is hard to beat. By its very nature, head-to-head combat shouldn’t be dull but there were occasions over the weekend when it was just that. It has become abundantly clear that the PGA Tour, under its commissioner Tim Finchem, is not interested in the slow play debate. The European Tour continues to be fairly active on the pace front – even Jordan Spieth was penalised during the Abu Dhabi Championship earlier this season – while the Ladies European Tour and the Royal & Ancient have all made loud declarations of intent in recent months about penalties and policies. The top brass at the PGA Tour prefer to sit on their hands, though. Even with rules officials walking with each match over the weekend at the Austin Country Club in Texas, there was no hint of any action being forthcoming.

Of course, Day is not the only culprit on the professional stage and his time-consuming deliberations got highlighted further in the televised matchplay arena where, from the semi-finals onwards, there were only two matches on the course and directors had far less action and activity to show from elsewhere. Perhaps they could have cut to an image of the statue of Willie Nelson in downtown Austin? Then again, viewers may have found it hard to distinguish between a static, bronze sculpture and Day. Ok, that's an exaggeration but, hey, this is the age of hyperbole after all.