• Text size      
  • Send this article to a friend
  • Print this article

The Tenner Bet

Product placement is an occupational hazard of writing a betting column.

I realise that; as I tap into my Apple Macintosh computer while munching on a packet of Golden Wonder cheese and onion and quaffing on a fine Chilean sauvignon blanc. I write these words not to pre-empt the delivery of a new laptop gratis nor do I do with the intention of securing a butter-mountain sized supply of lightly fried snacks (which just happen to be available from most supermarkets and newsagents).

No, I muse on marketing matters for an entirely different reason. The Tenner Bet once had a rather heated discussion with an advertising executive who singularly failed to understand the reason why we plugged prices for various nationwide bookmakers. I stopped short of pointing out that her advertising team hadn't sold this column to a suitable company and instead elaborated on the process of gambling.

Contextual targeting label: 
Consumer electronics

Commenting & Moderation

We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis.
If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.