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Gunnell delivers warning

Sponsors, eager for glory by association, have snapped up London's Olympians by the dozen, yet with two months left before the Games commence, the warning has been sounded that it is time to focus on the real rewards on offer this summer.

Sally Gunnell knows only too well the positives and pitfalls of such courtships. The 400 metres hurdles gold medallist of 1992 had a sedate build-up to Barcelona but left with the phone ringing off the hook. By the following summer, her eye had been taken off the ball. "The only way I could cope was to be somewhere totally different," she recalls. "Not for a long period but enough to focus."

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