• Text size      
  • Send this article to a friend
  • Print this article

No Headline Present

WHYTE & Mackay, has signed up Meidi-Ya, principal purveyors to the Japanese royal household and leading wholesale distributor, to market its flagship brand, Whyte & Mackay Special and its range of 12, 18, and 30-year-old blends, in Japan under a 30-year contract.

The nationwide distribution, negotiated ahead of April's planned reduction in the tax on spirits imported into Japan, will also include John Barr, Old Mull, Stewart's Finest Old, Dalmore and Tomintoul-Glenlivet.

Managing director, Mr Michael Lunn, heralded the development as ''the most significant agreement the company has negotiated since the acquisition of 10 new whisky brands in 1986 from DCL.''

Whyte & Mackay, which was sold last year by Lonrho to Brent Walker, has high hopes of the new initiative. By the end of the first year it is expecting a 100% increase in sales to Japan, multiplying seven times after 10 years.

Commenting & Moderation

We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis.
If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.

PARCH1.639829