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Turmoil at home, but Spain are profiting from an investment of national pride

Sergio Ramos, the swashbuckling full-back who wanted to be a bullfighter but whose mammy wouldnae let him, might not seem at first glance to be the Spanish football team’s most articulate spokesman.

Far more athlete than ambassador and unashamedly haughty about his looks, his physical attributes and his long, pony-tailed locks, it nonetheless fell to the Real Madrid player to encapsulate the sense of social responsibility felt amongst the World Cup finalists.