Diageo is one of those corporate identities dreamt up in the exuberant 1990s which tells us little or nothing about what the business actually does. The two roots conjoined in its name hint at time and place.
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Sting in a sad, Scottish tale about how commercial control was lost
Diageo is one of those corporate identities dreamt up in the exuberant 1990s which tells us little or nothing about what the business actually does.
