It struck me that the curriculum of the marketing course remains somewhat traditional, with a seeming reluctance to introduce a dedicated social media elective.
It goes without saying however, that the course material would continually need revisited, which would be a strain on resources as it remains unknown as to how social media will evolve over the next few years.
It's not surprising to report that Google is the largest search engine provider with over 65% of the market and I'm certainly an advocate of their products, with my daily activities encompassing Chrome, Analytics, Gmail and YouTube.
Google's latest attempt at a social network, Google+, promised to be "an extension of Google itself" and created a frenzy in the industry last year when it launched.
Pinterest is social media's newest recruit and although it has kept a relatively low profile since its launch in March 2010, its recent success is making the likes of Facebook, Twitter and Google+ stand up and take note.
In simple terms, Pinterest allows its users to "pin" images they find online to virtual pinboards, allowing you to categorise and share your favourite things.
The discussions and debates sparked from these stories were amplified by the transparency of social networks. People are not only reading the news, but expressing their opinions to their community.
Thanks to the array of "Like" buttons, comment boxes and sharing options becoming a common feature alongside articles, news is now spreading wider than it has done before. As penned by the author of Socialnomics, "word of mouth" truly has been replaced by "world of mouth".
I was fortunate enough to attend the Social Media Results conference in London recently to hear from some of the world's biggest brands, including: Adidas, Google, American Express and Vodafone.
I made sure to take note as these brands are living proof that ROI (return on investment) can be made from digital media. The development of social media monitoring tools has made this even easier for marketers to assess which activity delivered the results, and more importantly, which activity failed miserably.