Name

Suzanne Fairbairn

Bio

Using services such as Facebook, Twitter, LinkedIn, blogs and YouTube are all in a day’s work for me. As Digital Account Manager at Scotland’s largest communications agency, the BIG Partnership, I've a passion for all things social media and spend my days advising some of the UK’s biggest brands on how to use these new channels to improve the way they interact with their customers.  In this blog, I'll filter out all the noise and jargon and explore the ways in which organisations and individuals are using digital media, to provide deeper insight and offer practical advice. I was recently awarded official ‘Girl Geek’ status after a leading marketing publication ranked me as one of the top 30 digital females in the UK under 30. Follow me on Twitter @suzi_fairbairn

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  • The top 20 apps I couldn't live without

    Following a tweet last week asking fellow tech crunchers for their thoughts on Apple TV, it didn’t take much convincing for me to purchase the latest gadget and ensure I scheduled time on the sofa for the bank holiday weekend!

    It’s fair to say that my rather, erm, frequent use of my smartphone has led to what seems like a never-ending supply of pages storing all the weird and wonderful apps that come in handy when you need them most.

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  • So how do I get a job in social media?

    It struck me that the curriculum of the marketing course remains somewhat traditional, with a seeming reluctance to introduce a dedicated social media elective.

    It goes without saying however, that the course material would continually need revisited, which would be a strain on resources as it remains unknown as to how social media will evolve over the next few years.

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  • Google+ and why it's not adding up

    It's not surprising to report that Google is the largest search engine provider with over 65% of the market and I'm certainly an advocate of their products, with my daily activities encompassing Chrome, Analytics, Gmail and YouTube.

    Google's latest attempt at a social network, Google+, promised to be "an extension of Google itself" and created a frenzy in the industry last year when it launched. 

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  • Pinterest: the new social media site to watch

    Pinterest is social media's newest recruit and although it has kept a relatively low profile since its launch in March 2010, its recent success is making the likes of  Facebook, Twitter and Google+ stand up and take note.

    In simple terms, Pinterest allows its users to "pin" images they find online to virtual pinboards, allowing you to categorise and share your favourite things.

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  • Social media in 2011 and 2012

    The discussions and debates sparked from these stories were amplified by the transparency of social networks. People are not only reading the news, but expressing their opinions to their community.

    Thanks to the array of "Like" buttons, comment boxes and sharing options becoming a common feature alongside articles, news is now spreading wider than it has done before. As penned by the author of Socialnomics, "word of mouth" truly has been replaced by "world of mouth".

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  • Proof positive that social media can deliver results

    I was fortunate enough to attend the Social Media Results conference in London recently to hear from some of the world's biggest brands, including: Adidas,  Google,  American Express and Vodafone.

    I made sure to take note as these brands are living proof that ROI (return on investment) can be made from digital media. The development of social media monitoring tools has made this even easier for marketers to assess which activity delivered the results, and more importantly, which activity failed miserably.

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  • Social media: brands are no longer in control

    Over the last 10 or so years, social media has grown to become a global culture, a ubiquitous tool, one that has radically challenged the way we converse and connect with each other.

    What fascinates me about social media is the shift in empowerment from brands to consumers. Consumers no longer listen to brands the way they once did during their decision making process. They are now far more likely to pay attention to fellow consumers; the real-life people that have eaten in the restaurant, flown with the airline, or stayed in the hotel.

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Name

Suzanne Fairbairn

Job Title

Digital Blogger

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