It is the emotional attachment of so many people to Rangers, their sense that the club represents something of consequence and sentiment, that has been the source of hope through this crisis.
A consortium from the Middle East has emerged as a new bidder for Rangers.
It is not so much a deadline as a filtering exercise by Rangers' administrators, Duff & Phelps.
For Paul Murray and any other potential buyers interested in Rangers, there are two significant considerations: what is the status of Craig Whyte, and what will Her Majesty's Revenue and Customs do?
The leader of the Blue Knights consortium attempting to take over Rangers last night confirmed he will table a bid by Friday's deadline.