Mr Norman is thought to be considering a move into the pay-TV market as he prepares to take the reins early next year, according to reports in two Sunday newspapers.
He is also understood to be planning a boardroom shake up in the wake of a protracted leadership crisis in which ITV struggled to replace Michael Grade, who holds a dual executive chairman role.
Mr Norman, the former Conservative MP and Asda boss, will lead the search for a chief executive and is expected to cut the number of board members over time. However the move to pay-TV is likely to come sooner as Mr Norman looks to boost ITV, which has seen slumping advertising revenues in the recession.
The broadcaster's stable of digital channels - ITV2, ITV3 and ITV4 - could all be switched over from Freeview to subscription-only platforms, the reports said.
ITV reported a £105 million loss for the first half of this year and earlier this month the broadcaster said group revenues were £1.3 billion in the nine months to September 30, against £1.47 billion a year earlier.
The firm is aiming for £155 million of cost savings in 2009.
Mr Norman is also understood to be keen on remaining in both broadcasting and production and is thought to want to retain ITV Productions, which makes shows such as I'm A Celebrity and Coronation Street.
But he is thought to be keen on developing the international appeal of the shows produced, so the firm can cash in on its rights ownership.
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