What's the story?

Batten down the hatches. The Kardashian clan is back.

I'm going to need more information.

Keeping Up With The Kardashians returns for a 17th series on the streaming service Hayu this Monday.

What does this mean?

There will be a tabloid feeding frenzy.

That sounds painful. Remind me who these people are?

Famous sisters Kim, Kourtney, Khloe, Kendall, Kylie and matriarch, Kris.

Do all their names begin with K?

Pretty much. Except for the brother Rob, who is practically a recluse these days, and the next generation who have whimsical monikers like Stormi, Dream, True, Saint and Reign.

Give me the briefest recap?

Sure. Kim found periphery fame as a friend and stylist to heiress Paris Hilton in the early 2000s, then gained worldwide notoriety after the release of her sex tape with then-boyfriend Ray J in 2007. That same year, the family's reality TV series started airing.

The show charts their daily lives, mostly shots of them driving around Los Angeles in swanky cars, talking hands-free on mobile phones and eating giant salads, interspersed with heated arguments and heavy promo on their eponymous product lines.

Stop, I've heard enough. Do people actually watch this?

They do.

I liked it better last week when you talked about Grand Tours of Scotland's Lochs.

Duly noted.