The rules: From a male grooming guru
It's not quite an Abraham Lincoln-type beard - it is a less bizarre-looking beard than that as I don't like when it starts to get out of control. There is definitely a fashion for beards and some men have them for the sake of the trend but I think there is a general rise in the number of men that are happy having one and are happy looking after it. It is more culturally acceptable than it was a few years ago to have a beard. Having the right products to look after it helps as it can be itchy and it can be tricky to maintain. The most popular product at our store is Braw beard oils, which are made just a few miles out of town.