A SCOTTISH design agency has come up with a new logo and branding for the International Network of Street Papers.
Glasgow-based 999, which did the work pro bono, designed the four letters in different colours to represent the diversity of people the street paper organisation covers.
The brackets at either side symbolise the power of the network to unite its members and develop social enterprises.
Richard Bissland, director of 999, oversaw the project from start to finish and said: "999 became enthused by what INSP stood for and its ambitions for people worldwide when we were researching for its global campaign last year.
"INSP's energy and real commitment to giving less fortunate people the opportunity to regain their dignity through street papers was, in our eyes, remarkable.
"Every day the organisation and its people offer others some hope. We thought, 'This is terrific – how can we help?'
"The rebranding of INSP in itself isn't overly elaborate, it is intended to give the brand a visually strong platform on which to build all their other inspiring communications and stories and be more visible to their stakeholders and supporters in print, online, or any other environment."
Lisa Maclean, INSP executive director, said: "INSP staff have been working hard alongside award-winning design and communications agency 999 to create a new look for our charity.
"While the core vision and mission of INSP will remain the same, we believe that this new look will assist the INSP staff team to present a forward-looking, dynamic image to supporters, partners and the media.
"In turn, we think that this will help us to ensure that the members of our worldwide street paper movement will be best supported to assist homeless and marginalised people everywhere."
The new logo and branding is being publicly launched during a civic reception at Glasgow City Chambers on April 25.
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