Successful loyalty scheme is improving footfall of shoppers in town centre

Encouraging local people to “think Paisley First” is at the heart of the town’s dynamic vision for the future.

One of the biggest successes so far has been a new Swipii loyalty swipe card, aimed at bringing shoppers back to the town centre.

“It is hard to compete with out-of-town malls but the message we are trying to get across to people is – if you want to buy something, or need a particular service, there is a good chance you can get it here in Paisley,” says Sunil Varu, development manager.

“Paisley has a rich tradition of high quality small, independent, businesses and shops locating here and is rebuilding its reputation as a niche business location. We have many family-owned businesses going back to the early 1900s – including one of the oldest fish and chip shops in Scotland – while several new businesses have opened within the last year.”

He adds: “The loyalty card scheme already has more than 20 businesses and around 500 people on board, offering a whole range of different incentives such as discounts, free products and so on.

“It’s a great way to support local businesses – to think Paisley First.”

The town is also hoping residents and visitors will engage with a new colourful public art trail, featuring local celebrity Buddie the Lion.

The bright sculptures, painted by local artists, will pop up in locations all over the town as part of the Pride of Paisley initiative.

“It’s a fantastic way to engage with schools, the arts community, residents and businesses,” says Sunil.

“It’s a vibrant, fun way to get people involved in the town and it really sums up what Paisley First is all about.”