ONLINE booking business Appointedd has signed a deal with software as a service company AEVI that will see its product made available to 500,000 customers around the world.
Established in Edinburgh in 2011, Appointedd writes online booking software that comes with additional business management tools. These handle areas such as customer relationship management and business reporting.
The software is used by a range of businesses including beauty salons, car hire firms and photographers studios.
AEVI, which is a subsidiary of German business Diebold Nixdorf, is an online platform where small and medium sized enterprises can access business-to-business apps.
Appointedd chief executive Leah Hutcheon said being included on the platform is an “amazing opportunity” for the business.
“Online booking is at the heart of everything we do and we manage the impact of those bookings [on clients’ businesses],” she said. “On the small business side – and that is who we are connecting with through the AEVI marketplace – we can be a full business management tool. They can run their entire business on our platform.
“From a commercial standpoint [the AEVI partnership] is wonderful – 500,000 businesses use the marketplace and it’s an amazing opportunity for us to get out to smaller businesses as part of a trusted platform.”
Any business choosing to sign up to Appointedd’s service via the AEVI marketplace pays a monthly subscription directly to the firm.
The partnership comes after Appointedd signed a similar deal with US serviced office business Alliance Business Centers Network (ABCN) last year.
That deal saw Appointedd’s online booking software offered to ABCN’s 500,000 customers across a global portfolio of 700 serviced offices in 52 countries.
Ms Hutcheon said a number of other similar deals are in the pipeline.
“It’s been a key part of our strategy to build partnerships so we can grow,” she said. “We see ourselves as part of a connected ecosystem of great tools for smaller businesses.”
Appointedd is backed by investors including Skyscanner founder Gareth Williams and Macklin Enterprise Partnerships founder Marie Macklin.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here