Lidl trees

GIVEN that one can already acquire such miscellany as inline skates and dressage gear in Lidl, there was something decidedly prosaic about the German discounter’s move into the real Christmas tree market for the first time this week.

But the retailer did have lots of fun with the launch.

Seemingly no pun was left unexploited by the Lidl media team as it heralded the move, with the press release proclaiming that, at £16, the trees offered “bang fir your buck”.

Not only that, the retailer said its offer makes it “easier than ever to branch out” into real trees for those who have traditionally plumped for artificial versions.

Noting that the trees are grown in “2,000 acres of gorgeous green farmland” in the Scottish Highlands, Lidl adds: “The growers even hand-prune each tree to nurture a shape so beautifully bushy, it would even give Santa beard envy!”

The Bottom Line is still sure it would end up buying a power drill if it went to Lidl for its tree.

Barking beer

IT was perhaps only a matter of time.

That BrewDog has released a “bespoke” craft beer for our canine friends has perhaps been inevitable since the company was born back in 2007, when it took its name from co-founder James Watt’s chocolate Labrador Bracken.

The memorably-named Subwoofer IPA, you will perhaps be pleased to know, is alcohol (and hop) free, and contains lots of canine-friendly B vitamins and probiotics beneficial to dogs.

BrewDog said owners will be able to buy bottles of the beer in any one of its 39 bars in the UK, as well as online.

We would have thought it would have been more fitting to sell it in bowls…

Star signings

BREWGOODER chief Alan Mahon drew on a football analogy as he highlighted the success of the social enterprise in recruiting Shane Corstorphine of Skyscanner and Patrick Hartless from William Grant & Sons to its board, as revealed by The Herald this week.

Mr Mahon likened the recruitment to a controversy of 2006, when West Ham stunned the football world by clinching the signings of Argentina stars Carlos Tevez and Javier Mascherano. The signings helped the Hammers retain their Premier League status but not without controversy, as debate raged over who ultimately “owned” the players.

Mr Mahon would not be drawn on who holds the economic rights to his own star signings...

Lux is in

WE are reliably informed that the team at LUX, the Edinburgh PR agency, enjoyed their win at a major events bash in London this week.

The firm, which works for BrewDog, Edinburgh Gin, Mackays Jam, Dishoom and Zero Waste Scotland, walked off with the Chair Award at The Drum Agency Business Awards, having been the only Scottish agency to make the short-list.

Mhairi MacLeod, who founded Lux with Alice Will in 2013, hinted that a light refreshment may have been imbibed in celebration of the achievement…