Craft gin and whisky distillery Eden Mill has announced further expansion into the English and Welsh markets after securing a Christmas partnership with Debenhams.
Eden Mill has reached agreement to let customers sample and buy products in pop-up shops at 40 branches of the high street retailer during December.
With its roots in St Andrews, the distillery has become one of Fife's leading tourism attractions after being hailed as a top destination in TripAdvisor, but the brand said it is growing its footprint across the UK.
It follows the unveiling of a 4,000 sq ft premises housing Blendworks and Jax bar-eatery in Princes Square in Buchanan Street in Glasgow.
Read more: Craft gin firm Eden Mill to open shop, bar and eatery in Glasgow
Debenhams, which is currently undergoing restructuring, joins a list of national stockists include Asda, Aldi, Sainsbury’s and John Lewis.
Paul Miller, co-founder of Eden Mill, above, said: "Debenhams is synonymous with Christmas and has been a staple for Christmas shopping for decades.
"What better place to open the Eden Mill pop-ups where shoppers and gin enthusiasts alike can purchase the ideal gin gift for their loved ones."
Sam Shutt, of Debenhams, said: "Our mission this Christmas is to celebrate the joy of shopping by creating a party atmosphere where shoppers can raise a glass to the festive period while browsing our gifts, fashion and home offering.
Read more: Scotland's Insider Guide ... St Andrews
"Our new Eden Mills gin bars mean that customers can take some time, meet friends and relax with a drink while celebrating their Christmas purchases."
Eden Mill was named Gin of the Year at Annual Scottish Gin Awards 2018. Eden Mill won the most awards, five in total, including London Dry Gin of the Year.
The firm also wants to carry out a £4 million expansion of its Guardbridge site.
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