LOCH Fyne Oysters has clinched a breakthrough deal with upmarket grocer Waitrose, writes Scott Wright.

The Argyll-based seafood specialist, whose famous oyster bar overlooks Loch Fyne at Cairndow, has announced it will supply oysters to 60 Waitrose & Partners fish counters with oysters and mussels.

The deal comes as Loch Fyne targets growth in the supermarket sector, having built its reputation supplying high-end hotels and major sporting events. It recently began a trial at Morrisons stores in Scotland.

The value of the Waitrose deal was not disclosed.

Cameron Brown, managing director of Loch Fyne Oysters, said: “Both oysters and mussels contain a number of unique nutrients which have great health benefits, making them a wonderful option if you want a break from all the unhealthy food at Christmas. Mussels are in season right now and oysters are in season all year round, and our regular deliveries to Waitrose & Partners mean you can be assured that you are eating fresh selfish, responsibility farmed in the west coast of Scotland.”

Loch Fyne Oysters, established by landowner Jonny Noble and marine biologist Andy Lane 40 years ago, noted that its oysters and mussels are grown in clean waters and supplied in minimal packaging.

A spokeswoman noted that the Waitrose deal was part of a strategy to put Loch Fyne on a “strong footing” ahead of Brexit. However, she said the company will have some protection against any difficulties Brexit may spell for trading with the EU because it sells its products worldwide.

The most up to date accounts for Loch Fyne show that the firm narrowed losses to £528,457 from £709,278 in the year ended October 31, 2017. Directors noted that, despite the improved results, it had been a “mixed year”.