BUSINESSES that want to develop marketing strategies that make the most of the digital revolution will be able to get insight from experts at a free event supported by The Herald next week.
Speakers at Make Disruption Pay: Striking the Balance, will consider issues such as how firms can ensure marketing spending delivers short-term results while their investment builds brand loyalty over the long term.
The event will be run by brand and communications specialist Dentsu Aegis Network Scotland with The Herald as media partner.
The speakers will include: Richard Gill, Managing Partner, Dentsu Aegis Network, Edinburgh; Gordon Stevenson, director of transformation for Newsquest, the Herald’s parent company; David Wilding, director of planning at Twitter; Kristian Tapaninaho, founder of the Ooni portable pizza oven business and Richard Shotton, author of The Choice Factory.
Kate Forbes, Digital Economy Minister, will make an introductory speech about the importance of Scotland’s digital community in powering the economy.
Mr Gill said:“In a crowded and competitive world, creating cut through is more important than ever,.”
Mr Stevenson said: “The Herald are delighted to be supporting Dentsu Aegis Network on one of the biggest issues facing any business today. We see digital disruption not as a challenge but as an opportunity to grow.”
The event will take place at the Ghillie Dhu, Rutland Place, Edinburgh on Thursday, September 26 from 12.30pm to 5pm. Limited spaces are available by sending name and company details to: edinburgh@dentsuaegis.com
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