CALA Homes is celebrating a record three month period in July-September, with an average selling price of close to £450,000.
The company said a strong summer performance and a broad range of homes available has helped its east of Scotland regional team secure more than 100 reservations in the quarter.
The Crescent, in the grounds of Edinburgh’s Donaldson’s College has been key to the developer achieving its highest total was a run of reservations at its flagship development, which saw sales exceeding £20 million.
The first of the apartments, described as being among Edinburgh’s most sought after, were occupied at the Richard Murphy-designed development next to Haymarket in a move said to mark its first key milestone, with a stairwell fully sold.
READ MORE: First owners move into Edinburgh's 'most sought after’ apartments
The firm’s Waterfront Plaza development in Leith launched in July and became one of its fastest-selling sites, with 16 homes sold in the first two weeks.
Philip Hogg, sales and marketing director for CALA Homes (East), speaking about the wider market in the east of Scotland, said: “The market is not easy to read at the moment, as we have seen some surprising results.
“However, underpinning everything is strong demand from buyers, and this doesn’t seem likely to change a great deal as we head into 2020.
“For some people there may be a degree of uncertainty and nervousness out there.
“That said, in the last few months, it seems a lot of the people who had maybe been putting things off have grown bored of waiting - and are getting on with their big life decisions and moving into the home of their dreams.”
READ MORE: 'Most sought after apartment' in Edinburgh hits rental market with price tag to match
CALA, which is currently selling homes in East Lothian, Midlothian and Edinburgh, said it completed its final sale at Mayburn Park in Straiton, Midlothian and launched a new development in Penicuik, Belwood Oaks, with a number of homes reserved in the opening weeks.
In East Lothian, its North Berwick development, Law Gardens, continued to attract buyers, with strong sales at Castle Bay near Dunbar and Haddington’s Letham Views, it said.
In Gullane, it reached key milestones at two of its developments, with more than 60 per cent of Fentoun Green sold and 40% of homes reserved at its award-winning restoration of Henderson House, part of its Marine Rise development.
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Mr Hogg said: “We have some truly excellent projects on offer at the moment.
“This is tempting buyers with everything from modern apartments for first time buyers through to some of the largest newly-built five bedroom homes on the market.
“In addition, it’s clear that buyers have reacted positively to a range of purchaser incentives available, to take much of the stress out of a home move.
“This includes our up to 100% part exchange, which can help buyers to act swiftly and secure their dream home within a development.”
CALA Homes, part of the CALA Group, focused on prime locations in the south of England, the Midlands and Scotland.
In the 18 months to December 2018, CALA sold over 3,000 homes and announced record profit before tax of £122m and also record revenues of £1.2 billion.
The firm employs more than 1,000 people across 10 offices and more than 70 developments.
The news comes as Miller Homes is also building more homes in the east of Scotland, with four new developments launching in October. It includes one on the southern edge of Livingston, The Grange, Murieston, with four and five bedroom homes in 10 house style.
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