THE Piping Live! Glasgow International Piping Festival in August contributed more than £2 million to the local economy, an impact report has found.
The study, undertaken by management consultancy and research services firm Tourism Resources Company, found Piping Live! attracted more than 33,000 music fans. Of this audience, 75% came from outside Glasgow, with 24% travelling from overseas countries including New Zealand, Malaysia, the US and Canada.
The research found the average overseas visitor to Piping Live! was in Glasgow for 5.6 days, stayed in Scotland for 10.4 days and spent around £100 per day during their vacation.
Piping Live!, in its 16th year, saw around 5,000 performers put on more than 150 events throughout the city between August 10 and 18. The festival is centred around the National Piping Centre.
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Piping Live! receives support from public bodies including Glasgow Life and Event Scotland, part of VisitScotland’s events directorate.
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Festival organiser Roddy MacLeod said: “Year on year, Piping Live! is attracting the very best musical talent, as well as crowds, from across the world to Scotland – boosting tourism and Glasgow’s economy. In our 16th year, we saw the festival’s audience numbers grow, showing a real appetite for live traditional music on a global scale. We can’t wait to see what our 17th year brings in 2020.”
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