MACKIE’S Crisps aims to notch up sales of £100,000 from a new haggis, neeps and tatties flavour, after securing listings for this 150,000-bag limited run in all 96 Sainsbury stores in Scotland and in other retail outlets.

The flavour, launched ahead of Burns Night on January 25, is being listed by Aldi, Lidl and Scotmid, and by some independent retailers in Scotland, as well as Sainsbury. The crisps are being sold in 150-gramme bags. Mackie’s Crisps are produced by a joint venture, launched in 2009, between Perthshire potato business Taypack and Aberdeenshire ice-cream producer Mackie’s.

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While Mackie’s Crisps noted the new flavour would be available only in Scotland and “while stocks last”, James Taylor at Taypack left open the possibility it could become permanent. He also cited potential to sell the new flavour into export markets.

Claiming these were the “world’s first haggis, neeps and tatties flavour crisps”, Mr Taylor said: “There is a lot of debate up here whether you should keep your haggis, neeps and tatties distinct on the plate, or whether you should have it all mixed up. In creating these crisps we’ve clearly gone for the latter.”

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He added: “We...will be keeping in contact with our end customers and trade clients throughout to see what the appetite is like for our new flavour. Who knows, we may even be able to expand the run to make it a permanent addition to our range. We’d also love to be able to sell bags abroad to some of our core markets in Asia and Eastern Europe, helping the wider world to experience the taste of haggis, neeps and tatties.”

Mr Taylor cited rapid export growth for Mackie’s Crisps, citing recent contract wins in China, Russia and Ukraine.