GLOBAL travel technology firm Criton has announced it aims to raise a seven-figure sum in external investment this year as part of a push to drive growth across international markets.
The Edinburgh-headquartered company that supports resorts, hotels groups and other hospitality businesses to better utitlise digital transformation works with clients across the UK and, increasingly, overseas.
Criton’s technology currently operates in over 5,000 rooms across more than 130 hotels and serviced apartment locations.
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Following an initial £5 million fund-raising round in 2017, the company is now preparing to raise another round of external investment to develop its product offering to drive further global expansion.
Currently employing 24 staff at its offices in Edinburgh and London, Criton also plans to create an additional 15-20 jobs over the next two to three years.
Julie Grieve, Criton chief executive, was a finalist at last year’s AccelerateHER Awards, the programme designed to support and promote female business founders in Scotland, which helped pave the way for major market-building mission to the US.
Ms Grieve said the funds raised will help ensure it can attract future new talent, adding the trade trip to New York and Boston had also helped “in connecting us with some key players in the global travel tech sector and within the US investment community”.
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