SCOTTISH craft brewer BrewDog has unveiled a raft of sustainability plans including encouraging the recycling of beer cans.
The Ellon-based firm has outlined actions including offering equity for recycled cans as it enters its 13th year, and also revealed a new visual identity.
READ MORE: BrewDog opens world's first alcohol-free beer bar
James Watt, BrewDog co-founder, said: “It’s been a crazy journey so far.
“We’ve made it here by shaking up brewing and crafting a community owned business that is 100 per cent powered by people.
“This marks a new dawn, welcome to the new BrewDog.”
Its plan includes inviting people to trade in 50 empty beer cans to become a BrewDog Equity Punk, “turning waste into equity”.
READ MORE: Craft brewers to add alcohol-free beers to this year’s range
It added: “While aluminium is 100% recyclable, in 2018 over 45 billion cans ended up in landfill in the US alone.
“BrewDog is pledging an upcycling revolution. Old cans from any brand will be refilled with craft beer and given a new lease of life.”
It said instead of wasting beer that misses industry-leading quality standards, BrewDog will distil it and turn it into vodka to reduce wastage.
It will also encourage people to brew their own beer with DIY Dog brew kits.
It added: “When BrewDog first revealed the recipes to every single one of its beers back in 2016, it marked a sea-change in how companies view their intellectual property.
“This spirit is set to continue, with all of the company’s beer knowledge made available and open-sourced.”
It comes as fellow Scottish craft brewer Innis & Gunn said over 3,000 investors pledged £3.3m in total in exchange for just over 2% equity in the business, in a fundraising round towards its new Edinburgh brewery, with investment coming from across the UK, Europe and Scandinavia.
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