By Erikka Askeland
A FIFE-BASED house builder has hailed its best sales in six years despite the uncertainty of Brexit, the
company said.
Family-owned Muir Homes said sales of homes at developments in Aberdeenshire, Fife, and the West of Scotland boosted the company’s sales, up 34 per cent in the year to the end of
January 2020.
The company said it sold 165 homes, with average selling prices rising 4%. The firm also built 32% more homes, a total of 207 private and affordable properties.
Ash Sheikh, sales and marketing director, said the company was benefiting from a refocused sales and marketing strategy combined with investment in a
faster customer reservation system.
Muir said a “robust pipeline” of housing developments under way and at planning stages.
In the Central Belt, the company launched a second phase of 65 homes in Auchterarder, with 11 already sold.
The company is also planning its first development in Midlothian and a final phase at Port Glasgow in Inverclyde will be launched in autumn.
The group also plans to build a further 64 new homes at Royal Deeside, together with a new development of 36 properties at Newton of Charleston, Aberdeen.
The company is part of the larger Muir Group, also a contractor and property developer.
He said: “We brought more sales and marketing expertise in-house and this has driven a higher sales rate.”
Mr Sheikh added: “We know which locations work for us, and we have fine-tuned our house designs to more closely match customers’ preferences. I am excited about launching our new developments and building on this year’s success.”
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereLast Updated:
Report this comment Cancel