DOING business in the USA is the theme of a “masterclass webinar” being hosted by the Scottish North American Business Council next month.

Delivered with partners including Dentons, RSM, US Tax and Financial Services, Scottish Enterprise and Select USA, “Doing Business in the USA” will take the form of a “virtual whistle-stop tour” of the USA – Scotland’s top export destination.

Delegates will hear advice on opportunities to promote their products and services in a Covid-19 world. In addition, they will get practical tips and guidance to help them set up, grow and develop their businesses using remote working techniques from those who have made that journey and continue to strive to do so in these challenging times.

The USA accounts for about 17.1% of all Scottish exports – worth £5.5 billion. The USA's size, with four time zones across 50 states and vast cultural differences across regions, means it has to be treated as a series of regional markets with different characteristics and business practices.

Allan Hogarth, SNABC executive director, said: “Delegates will learn about the support available for companies considering trading in the United States and guidance on how to deal with the major challenges of trading in a Covid-19 world.

“There will be opportunities to pose questions and identify assistance available to companies that want to establish or expand into the United States. States offering advice will include Indiana, Florida, South Carolina, Pennsylvania and Virginia.”

Those participating include: Martin Murray (Dunnet Bay Distillers); Jim Rae (Docs24); Maeve Gillies (GlobalScot and president of Maevona LLC); Issy Urquhart (Craneware); Robbie Beattie (SchoolCloud); Craig Lemmon (Miigen); Rosemary Gallant (US Department of Commerce, US Embassy, London); Ellen Wong, (US Consulate); Kenneth Shand (Dentons); Julia Summerville (RSM); Nora Rothrock (US Tax & Financial Services); and James Macsween (Macsween of Edinburgh).

The webinar takes place on July 1 from 9.30am to 12.30pm. To book a place please email