By Karen Peattie

FOOD tech start-up LiberEat, the Aberdeen-based creator of an app designed to make life easier for people with dietary requirements, has appointed Vikki Macleod, a former non-executive director of security video specialist IndigoVision, as its chairman.

Ms Macleod, who has wide experience across the technology, marketing and finance services sectors, was previously on the board of Zonal Retail Data Systems, a market leader in electronic point of sale technology in the hospitality sector.

She has also worked with HSBC, Virgin Money and Tesco Bank.

Last year, Ms Macleod joined Grant Thornton’s Growth 365 team in Scotland, aimed at ambitious CEOs and entrepreneurial leaders of mid-sized businesses.

LiberEat’s founder Barry Leaper, who is targeting growth for the platform outside the UK, said that Ms Macleod’s “extensive experience and understanding of commercial partnerships and insight into customer engagement, especially with technological innovations, will be invaluable to LiberEat as we enter into the next phase of growth”.

The firm recently secured a partnership with Pret A Manger, increasing the number of venues available on the app to over 1,400 across the UK. The app shows exactly what an individual can eat based on their dietary requirements by filtering restaurant menus, recipe ideas and food products.

Getting food from restaurants and cafes is particularly stressful for those with allergies with 33 per cent of people reporting a reaction when they are eating out, Mr Leaper pointed out.

He added that this was the motivating factor for leaving his career in investment banking career to launch the LiberEat business.

Meanwhile, LiberEat is preparing to release a major update of the app incorporating new features, which allow users become “part of its growing community by contributing to its growing recipe inspiration section”.

The app currently offers over 350 recipes.

“With Vikki’s collaboration the company aims to impact the lives of many more people,” said Mr Leaper.

Ms Macleod added: “Barry and the LiberEat team have done a great job in creating a product that solves a problem that many people experience."