By Karen Peattie
INDEPENDENT Scottish dairy group Graham’s is cream of the crop after overtaking global brands including Pepsi, Cadbury’s and Bird’s Eye in a Kantar WorldPanel poll of the best-performing food and drink brands in Scotland.
Bridge of Allan-based Graham’s The Family Dairy, which saw sales of butter double during lockdown amid a surge in home baking and stepped up its doorstep delivery service, overtook fizzy drinks brand Irn-Bru for the first time and jumped one place to number nine in the top 20 “most chosen” food brands in Scotland – making it the number one Scottish food brand.
The Scottish Brand Footprint rankings are based on Scottish household shopping choices and reveal which brands are purchased by the most consumers most often. Bread brand Warburtons tops the “most chosen” poll with Heinz, famous for its soup, beans and ketchup, and biscuit brand McVitie’s, in second and third place respectively.
In the Scottish Brand Footprint 2020 poll compiled by the consumer insights group, Scotland’s largest independent dairy trumped a raft of prestigious homegrown stalwarts including Seriously cheese, Caramel Wafer maker Tunnock’s, Baxters and Mackie’s to head up the top 30 Scottish brands.
Robert Graham, managing director at Graham’s The Family Dairy and a member of the third generation of the family involved in the business, pointed to the challenges presented by the coronavirus pandemic, stating: “People have increasingly sought our local, great-tasting Scottish dairy products that they understand and trust. We believe that the consumer’s desire to support brands which are local, and have the provenance they can trust, has further accelerated since Covid-19.
“This will be increasingly important as we move forward. We have a fantastic team of colleagues and farmers, all working hard daily to deliver fresh and great tasting dairy products, particularly during these challenging times. Working in partnership with our 100 farmers, we will continue to innovate and produce high-quality Scottish dairy products.”
While Graham’s is known for its award-winning range of milk, butter, cream and ice cream, including the Graham’s Organic and Graham’s Gold Jersey ranges, it has expanded into health-focused categories such as high-protein yoghurt and ice cream, and cottage cheese. It launched Goodness Kefir, a cultured, fermented milk drink similar to yogurt, earlier this year as well as Skyr in a new on-the-go pouch format.
Graham’s has also extended its Goodness ice-cream flavours this year.
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