A new initiative to attract more outdoor enthusiasts to Perthshire has been launched in a bid to help the region’s tourism businesses rebuild from the coronavirus pandemic. 

Backed by rural enterprise agency GrowBiz, Perthshire Adventure is a collaboration between seven local activity providers working to highlight the range of outdoor activities on offer. It includes Progression Bikes, Outdoor Explore, Beyond Adventure, PaddleSurf Scotland, Still Going Strong, The Canyoning Company and Wee Adventures. 

Prior to the pandemic, adventure tourism accounted for more than 350,000 trips each year to Scotland, generating an estimated £178 million for the economy. It has been identified as an area of growth by the Tay Cities Regional Strategy.

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The group was originally formed two years ago under the Planning to Succeed Rural Development Programme, and has continued to collaborate virtually during the Covid-19 restrictions. This has resulted in a new website that will allow adventure tourists to make the most of their time in Perthshire. 

“We are delighted that after months of hard work, we are officially launching Perthshire Adventure,” chairman Sarah Turner said.  

“Tourism has been hit hard by the Covid-19 pandemic. Perthshire Adventure is part of GrowBiz’s Smart Village initiative and has enabled us to come together, think creatively and help support adventure tourism in Perthshire and Scotland.”

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As well as showcasing outdoor activities, the group is working with food, drink, culture and heritage businesses to provide visitors with an all-round experience.  

Caroline Warburton, regional leadership director for VisitScotland, said the new initiative was a welcome development in what has been a challenging year for tourism and rural firms. 

“With more and more visitors looking for immersive experiences or ways to improve self-development, Perthshire Adventure is well-placed to embrace this movement in a safe and responsible way,” she added.