By Scott Wright

A SCOTTISH digital services company has touched down in Tenerife as part of its continuing overseas growth strategy.

And Glasgow-based Software Advisory Service, which offers advice to businesses buying digital technology, hopes to create 150 jobs at the new Canary Islands base in the next two years. The new office at Santa Cruz follows the opening by SAS of an office in Malaga in 2019. The firm, part of the 4icg Group that also includes sales lead specialist Pursuit Marketing, also has offices in Glasgow and London, with plans to add further locations in the coming 12 months.

SAS founding director Robert Copeland said: “Software Advisory Service is a thriving company within the 4icg Group and despite the wider turbulence of the past 12 months, we have been delighted to see a real growth in our international client base during this period.

“The Government of the Canary Islands in general, together with the Cabildo de Tenerife in particular, has been terrific in facilitating the set-up of the office and helping us in acquiring the pool of talent we will need to be a success. We are committed to introducing our workplace culture, including our four-day working week, for our Tenerife colleagues and this has been warmly welcomed at a local level.

“Our office in Malaga has performed superbly since opening in 2019 and there is no reason this can’t be replicated in Tenerife. We plan for the company to keep growing domestically and internationally and there will soon be further additions in terms of senior personnel and new locations to enable that.”

The move was welcomed by the island’s governing body, Cabildo de Tenerife, and President Pedro Martin. He said: “We are very pleased that Software Advisory Service is coming to Tenerife and we look forward to helping them in any way we can. I have promised that we will assist the company attract the best talent on Tenerife and those who may wish to return to their home island.”